Well, clickbait typically functions similarly to a curiosity gap however, when you offer clickbait, you don’t give your reader a concrete answer to a burning question that resulted from your content. It’s very important that you provide your audience with the information they want to know, otherwise your curiosity gap is no longer a curiosity gap it’s clickbait. Here’s what Davis had to say about identifying a curiosity gap:Ĭuriosity gaps are a way to create an itch for an audience that they need to scratch - the scratch is defined as looking through your content to find an answer to something they don’t know yet. ![]()
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